General Motors has subjected dealers to a list of requirements that must be met in order for them to be able to sell the redesigned 2014 Chevrolet Corvette Stingray. Eligible dealers are expected to be selling the 2014 Chevy Corvette later on this year but such dealers consist of less than one-third of Chevrolet’s dealers!
The reason for this is that an allocation plan has been developed by the automaker. As reported on Edmunds last Wednesday, Monte Doran, a Chevrolet spokesman, said that Chevrolet dealers were told at the beginning of 2012 that for assurance of allocation of the Corvette Stingray, the dealers had to sell at least four Corvettes during the year and had to be up-to-date with dealers training. More than 900 dealers met all the requirements for allocation earlier on this month. Dealers have two weeks to decide on their participation in the early-allocation program.
Six to nine months after the first group, the other 2100-plus dealers will be eligible to sell the Corvette Stingray, given that they would have met the training requirements.
Amongst the requirements is that the dealer must purchase $1200 worth of special tools and send personnel to a training session where they will learn about the car’s capabilities, held atSpring Mountain Motorsports Park,Nevada, which costs approximately $2000 per attendee!
Dealers can start placing orders, once the 2014 Corvette Stingray’s price is announced in the following weeks. The autodealers will be notified about their starting allocation once they agree to meet all requirements.
One of the reasons given by Doran to this allocation program is that often times in the first month of launch of a new car, demand surpasses supply and in this way, the dealers with the best customer base would be given priority to meet as much of the initial demand as possible.