Super Bowl Sunday was a big day for car manufacturers as it was for sports fans, and there have been quite a few candidates for best car advertisement, such as the Audi S6 “Prom” ad. But Mercedes-Benz did quite well for itself, as its Super Bowl ad starring supermodel Kate Upton helped the 2014 CLA-Class make a tremendous leap in vehicle consideration on a recent Edmunds.com survey.
Well, that’s what appears to be the case, as Edmunds checked Internet traffic during Sunday’s Super Bowl XLVII, seeing which advertisements had generated the most traffic as the Baltimore Ravens were on their way to edging the San Francisco 49ers. The automotive site’s analysis took web traffic from the past four Sundays and compared it to last Sunday’s traffic, and according to the statistics, the 2014 Mercedes-Benz CLA-Class garnered a cumulative lift, or increase in recommendations, of 3,067 percent – no, that is not a typo. The 2013 Lincoln MKZ was far behind in second place, with an 81 percent increase in recommendations, followed by the Toyota RAV4, Hyundai Santa Fe and Hyundai Genesis, which had lifts of 61 percent, 43 percent and 25 percent respectively.
As mentioned, a lot of the added recommendations appear to be a result of Upton washing a CLA-Class in slow motion. And the ad was still getting a good number of views on YouTube after the final score was settled and the Ravens gave their star linebacker Ray Lewis a fitting retirement present; there were over 6.6 million views as of Monday morning and as of this writing, the YouTube video has been seen a total of 7,047,165 times.
For fourth quarter advertisements, the 2013 Kia Sorrento enjoyed a 206 percent lift, upsetting Audi’s S6 ad, which had a 73 percent consideration increase in the fourth quarter of Super Bowl XLVII. The Volkswagen Beetle had a 115 percent lift to lead off the second quarter, while Oprah Winfrey’s Jeep ad helped the vehicle lead third quarter consideration lifts with 34 percent.