Apple has thrown quite a few possible “spanners in the works” in Samsung’s way over these recent weeks. First, the Cupertino, Calif. company ended up with the longer end of the stick after winning a long, drawn-out patent case versus South Korea’s Samsung. Then the iPhone 5 was released – so far, no Apple smartphone has sold that quickly, and not even poor feedback regarding Apple Maps has stopped its momentum. Then again, neither has Apple broken Samsung’s sales momentum, according to analysis from Localytics.
Localytics, which analyzes mobile applications, released a study last week showing that the Galaxy S3’s sales have risen an average of 9 percent between July 31 and October 1, 2012, and had, in fact, spiked following the landmark events mentioned above. On the week the verdict of the “epic” Apple-Samsung court battle was handed in (August 21-27), Samsung Galaxy S3 sales had increased by 16 percent. S3 sales had also increased significantly on the weeks of September 11-17 and 18-24, up by 15 percent and 14 percent respectively. The iPhone 5 was announced on September 12 and released on September 21. In the nine weeks covered by Localytics’ study, the only time Galaxy S3 sales had failed to go up was on the week of September 4-10. The study covered 350 million devices, including millions of Galaxy S3 units, as confirmed by Localytics to CNET.
According to Localytics, sales had gone flat on the aforementioned week as this was when consumers were judging whether the iPhone 5’s specifications would be just as they were rumored to be. Once those specs were confirmed, that’s when buyers had made their decision and gone for the S3. And obviously, the court decision against Samsung had many buyers thinking they should get a Galaxy S3 before Apple would try to take patent-related action against it.