After the success of the Google Nexus 7, a tablet released in July of this year to critical acclaim and commercial success, could a second-generation Nexus 7 be in line for 2013? According to a new rumor from DigiTimes, that may be a possibility, and ASUS will once again be the company in charge of following Google’s instructions and making another budget-priced success for tablet customers.
DigiTimes added that the second-generation Nexus 7 may be out as early as the first quarter of 2013, and may involve some participation from O-Film Tech, a company known for manufacturing touchscreen display panels. The device will reportedly be slimmer than the original Nexus 7, and should be even more affordable than this year’s version. If the rumors are accurate, the new Nexus 7 may be priced below $199, though one may think that the site may have been pertaining to an ultra-low priced version like the one presently rumored. Benchmarks for a lower-end Nexus 7 to be priced at $99 have recently surfaced, suggesting that the tablet family will be adding another member quite soon.
However, it’s O-Film’s touchscreen technology that may be making the new Nexus 7 even cheaper. The company makes use of GFF, or glass-film-film technology, as opposed to LCD, which would allow Google to cut down on production costs for the new tablet while ensuring a thinner design. In an industry where pricing and dimensions matter more than most internal spec-related criteria for gadgets, this could be an important breakthrough for Google and ASUS. But it doesn’t seem too likely that DigiTimes’ speculation of a $99 starting price point would come to fruition; this, again, sounds like something more befitting for the lowest-end Nexus 7 and not a quad-core variant with 16 GB storage. If the new Nexus 7 debuts next quarter, it should help Google regain lost ground, if any, as it continues to compete alongside the Amazon Kindle Fire HD and Apple iPad mini.